Summary 

The article discusses modern trends of tourism, as modern trends of economic development, reflecting the real picture of current state of development of tourism field. Over the last decades, the tourism industry is constantly expanding, diversifying and remains one of the fastest growing field in the world, and international arrivals are close to 1 billion. In different periods, despite some economic fluctuations, the share of tourism in the world economy continues to grow. There are also discussed positive and negative sides of modern trends.

In recent years, the world has a tendency to increase the number of travelers in neighboring safe countries in comparison to distant countries. Some experts explain this as a threat to terrorism in the world, and others connect the growth of tours because of smaller sections of vacation. This tendency should be taken into account when forming state policy. There is also an uneven distribution of international tourist flows in different regions of the world. The analysis of the trends studied in the article makes clear that the main condition when chosing the successful tourism markets is the country's sustainable economy and political stability. If the desired market is characterized by economic recession, serious investment in such a country is unsuccessful in terms of popularization of the country. Also, the level of economic, social and cultural development of the desired country population and the income, whether there is direct air traffic or visitor profile and so on.